UQ Appoints Kyoko Fukada, Mikako Tabe, and Mei Nagano as CMs to Improve Recognition

On the 24th, UQ Communications Co., Ltd. held a presentation of its Fall/Winter 2016 models in Tokyo. At the presentation, CEO Akio Nosaka introduced new products and measures to raise awareness of UQ.

Please refer to the related article for details of the product.

Since its establishment in 2007, UQ has centered on the mobile data communication business WiMAX, but in 2015, with the merger of KDDI Value Enabler, the MVNO business "UQ Mobile" using au's 4G LTE network was established. deployment. We offer a “perfect plan” that includes data communication and voice calls for 1,980 yen per month, excluding tax.

At the beginning of the service, the number of compatible terminals was small, but on July 15th, the iPhone 5s was launched, and the lineup has been gradually expanded. In addition, there is a "saving mode" that allows you to use communications that do not require much bandwidth at 300 kbps, such as SNS and music streaming services, with unlimited capacity. It is also a feature that you can switch between high-speed modes that can only communicate at a maximum of 225 Mbps.

Regarding communication speed, it has won the highest award in the communication speed category of RBB TODAY Cheap SIM Award 2015 and RBB SPEED TEST Cheap SIM Award 2016, and it is said that user satisfaction is high. On the other hand, he said that UQ's name recognition in the world is not high, and he wants to improve its name recognition in 2016.

In the first place, UQ was a company name named with the meaning of "Universal Quality", that is, providing world-class quality. Q means not only Quality but also Quantities (large capacity) and Quickness (high speed). We would like to emphasize these messages again when developing terminals and services with UQ Mobile. Until now, WiMAX has been well received by business people and students, but the company wants to develop safe, comfortable, and high-quality smartphones to a wider range of users, and will develop three measures.

Mr. Akio Nosaka UQ's past efforts "Perfect plan" of 1,980 yen per month excluding tax Comparison with major mobile carriers iPhone 5s introduced in June Can be used by switching between saving mode and high speed mode Cheap SIM Award communication speed category for 2 consecutive years The meaning of UQ's "Q" 3 measures to develop for a wide range of users

The first is the expansion of the terminal lineup. The company has already developed four models, "LG X Screen", "ZenFone 2 Laser", "ZenFone 3", and "ZenFone 3 Deluxe", but this time, "AQUOS L" and "SHINE LITE" for women, Launched "HUAWEI P9 Lite PREMIUM" and "IDOL 4" for gadgets. All models support VoLTE of the au network and claim high quality calls. In addition, the mobile router "WX03", which claims to be the fastest in Japan at 440 Mbps downlink/30 Mbps uplink, will be released in early December.

Expansion of AQUOS LHUAWEI P9 Lite PREMIUMIDOL 4SHINE LITE terminal lineup Corresponding area at the time of launching WX03 service compatible with 440 Mbps downstream / 30 Mbps upstream Starts on February 22, 2020. As an example, monthly data capacity up to 2 GB + unlimited number of times / 5 minutes unlimited call + turbo function off "Talking Plan S" that allows unlimited communication starts from 1,980 yen per month.

It will take about 4 months to provide the chat plan, and during that time, the free call time of users who apply for the perfect plan and the full plan will be tripled (90 minutes for the perfect plan and 180 minutes for the full plan). Increase. After the start of the service, it will automatically transition to Oshaberi Plan S.

In addition, the "APlay" function, which is a set of aptX compatible wireless earphones (also a microphone) and voice assistant software developed by Nain that allows you to listen to SNS and received messages by voice, convert the voice to text and send it, is included. addition. From October 25th, it will be released as a set with "DIGNO L" at the online shop for 3,000 yen excluding tax.

In addition, the music service "RecoChoku Best", which allows you to listen to J-POP, and the music service "KKBOX", which focuses on K-POP, will be available from October 25th, and the latter after December. Start offering at 980 yen per month.

As a peace of mind service after purchasing a terminal, the telephone support service "UQ Anshin Support" that can be used as many times as you like from smartphones to PC peripherals will be available for 350 yen per month, tax excluded. Filtering service for smartphones from October 25th. Free from December 2016, and "Filii", a function that detects SNS prohibited words early and notifies parents, will be available from October 25 for 300 yen per month excluding tax.

Oshaberi Plan will be available on February 22, 2017 An example of Oshaberu Plan Users who apply after October 25, 2016 will receive 3 times the free call time until the Oshaberi Plan is available.As before, SNS and music streaming services Commenced direct sales with APlayDIGNO L, which enables communication at 300kbps, which is 1.5 times faster than other companies. Unlimited communication Safety and security initiatives "UQ Anshin Support" that supports not only smartphones but also PC peripherals "Filtering service for smartphones "Anshin Access V" "filii" that notifies prohibited words

Improving name recognition For this reason, it is essential to have contact with users, so we have expanded to about 420 stores so far, but we will also expand to AEON, GEO, Camera Kitamura, etc., aiming for 1,000 stores by the end of 2016. As for the service in case of terminal failure, we started a rental service for a replacement device at UQ Spot in November 2016, and a new device replacement delivery service in January 2017 as part of strengthening the terminal warranty service. In addition, the community site "UQ PLANET" was launched today.

In addition, the TV commercial has also been renewed, and the commercial "UQ Mobile, Dazo" will start airing from October 25th. Gachapin Mook, who has been a character so far, will play the roles of mother and father, and Kyoko Fukada will play the role of the eldest daughter, Mikako Tabe will play the role of the second daughter, and Mei Nagano will play the role of the third daughter. Expand CM.

Expand points of contact with users Strengthen channels and expand handling stores to 1,000 Stores Improve services in the event of terminal failure Open a community site New TV commercial aired New TV commercial messages Mikako Tabe