OPPO's first "folding smartphone" is a game with its own design and price?

OPPO (Oppo) announced the new smartphone "Oppo Find N" at the annual presentation "Oppo Inno Day" on December 15.This product is a smartphone that uses the first folding mechanism of OPPO, which appeared after a four -year research period and six prototypes.[Photo] OPPO's folding smartphone that claims to be "art work" In recent years, smartphones equipped with a "Foldable" mechanism that folds displays have appeared one after another.The market has been introduced with elaborate products, and the market is exciting, but what kind of appeal is this product that appeared late?This time, I would like to consider the differences from other companies' products and the unique elements of this product, focusing on the points of the worrisome of "OPPO Find N".However, please note that this product is only distributed in China at this time, and it is not planned to be released in Japan.First, let's take a look at the product outline of "Oppo Find N".The size is closed and height 132.6mm x width 73mm x thickness 15.9mm.The open state is not confirmed on the official website and cannot be confirmed.The display is closed 5.49 inches, open in open.It is 1 inch.The out camera is a wide -angle 50 million pixels equipped with a Sony IMX766 sensor, a super wide angle of 1,000 pixels, a telephoto 1.It is a three -eye configuration of 3 million pixels.The in -camera is attached to either opening and closing, and is equipped with a 32 -megapixel single -eye camera.SOC is Snapdragon888.Memory / storage is available in 8GB / 256GB and 12GB / 512GB version.The battery is 4,500mAh, and it supports wireless charging.There are three colors, Hoshiya (black), end (white) and floating (purple).The price is about 140,000 yen for the 8GB / 256GB version, and about 160,000 yen for 12GB / 512GB version.OPPO has entered the foldable market, pursuing the starting Samsung, Xiaomi, and Huawei.In the market, SAMSUNG is actively developing products, and the Galaxy Z Series has already improved to the third generation.With the pioneers of such a market, OPPO has realized a differentiation from other companies by "price".The biggest barrier in the current spread of Fol Double Smartphone lies in the price.Samsung's "Galaxy Z Fold 3" costs about 240,000 yen for docomo and au lump sum payments.Xiaomi's "Mi Mix Fold (not released in Japan)" is about 180,000 yen.Huawei's "Huawei Mate X2 (not released in Japan)" is about 320,000 yen.On the other hand, "OPPO Find N" is about 140,000 yen for 8GB / 256GB version.Of course, it is undeniable that it is higher than a general smartphone, but it can be seen that it is relatively inexpensive in the foldable market.The price setting that is closer to Samsung's latest Fol double smartphone "Galaxy Z Flip 3" released in October this year is more attractive.It is most important to have the first one in the foldable market with a small number of users.The price is a decisive hit that supports the purchase.In addition, OPPO is also focusing on advanced technology and design.According to the official website, OPPO regards smartphones as an industrial product, not an industrial product, and says, "It must be a combination of advanced technology and the ultimate beauty, and it must draw users into the beauty world."This product also demonstrates its spirituality, and the display uses a 12 -layer structure of a 12 -layer structure customized by OPPO.OPPO is "0 normal smartphone glass is 0.While 6mm, 0.By adding a 03mm "Flexion UTG (ultra -thin glass)" layer, it can be easily bent while having powerful durability. "Also, even if you bend more than 200,000 times, it is almost impossible to make a smooth operation as a whole.And not only advanced technology but also excellent design cannot be overlooked.This product appeared in the OPPO from the Find series positioned in the flagship.Around the back design and camera module, the Oppo Find X3, which won the Good Design Award in 2021, has been inherited.This product, designed based on ergonomics, has adopted a "3D curve design" at both ends of the product, achieving a form that fits the hands.For Fol Double, which is thicker than a normal smartphone, the ease of holding the first one is most important, and this is also a great attraction of this product.So far, we have explained "Oppo Find N", but it can be said that the challenges of Fol Double Smartphones in acquiring more users still remain.For example, I hope that the thickness of the closed state will continue to improve in the future.。This product is 15 thick.It is 9mm and has a thickness of two general smartphones.There is no doubt that demand will increase if it becomes the same thickness as a normal smartphone.In that respect, it can be said that OPPO -type smartphones "OPPO X 2021", which were previously announced as a concept model, were better.(But this follow -up has not arrived.) This year was a year when the foldable market was exciting, mainly in Asia.In the near future, the price is likely to be less than 100,000 yen.It is also a matter of time to be recognized by the general public as a new smartphone option.The only unfortunate thing is that there is no domestic brand in these excitement.(References) https: // www.OPPO.com/jp/https: // www.OPPO.com/jp/newSROOM/stay/findn/https: // www.OPPO.Com/CN/Smartphones/Series-Find-N/Find-N/https: // www.OPPOjapan.Com/Brandstory/Technology/Design/

Ryota Kikuchi