I thought that Apple and Samsung dominated the smartphone market around the world, but local manufacturers, mainly in Asia, continued to make rapid progress, and in some cases, each company jumped to the top of the market. Local manufacturers continue to increase, and the wave is coming to Europe. This time, let's introduce the Italian manufacturer "Miia".
↑I came to Milan. |
Following MWC 2015 last month, we are in Europe again this month. When I travel, I want to buy souvenirs, but I often buy smartphones that can only be purchased in the area or when I visit. This time, I am interested in local smartphones because it is Italy.
↑Miia I found in Rome last month. |
Actually, after MWC 2015, I stopped by Rome and went to an electronics store to find a product from a manufacturer called Miia. I bought a smartphone. At that time, the store clerk told me, ``This is an Italian manufacturer,'' and ``It's a limited-edition product for AS Roma,'' so I bought it as a souvenir without worrying about the specs. So I'm a little worried about Miia's smartphone.
↑There are still few types of smartphones. |
There are currently 7 types of Miia smartphones. The AS Roma limited edition I bought in Rome is no longer available and seems to be out of date. That means that it may have been a good souvenir because you can't buy it now. Looking at the lineup, there are three types of 4.7-inch models, and it seems that the iPhone 6 and similar size models are the main products.
↑The thinness of the latest model is attractive. |
The upcoming Iimotion (MP-47) is 7mm thick. The thinnest slim terminal among the company's smartphones. With a 4.7-inch HD display and an 8-megapixel camera, is the spec enough for everyday use? The CPU is equipped with a "Snapdragon 200" and a low-end one, but the price is scheduled for the latter half of 100 euros (about 13,000 yen). It may be a good idea to buy it as a local smartphone while traveling in Italy.
↑Windows Phone is also available. |
This product is also called "Iimotion". However, the model number contains "MPW-47" and "W". It seems to be a model with the same hardware as the latest model MP-47 and Windows Phone 8 inside. Recently, some emerging manufacturers have released two versions of the same hardware, an Android version and a Windows Phone version, and Miia also offers both versions. And in fact, it seems that this Windows Phone version is on sale first.
↑Tablets and laptops are also available. |
I felt a little lonely without high-end smartphones, but tablets A lineup of around 10 types. We also sell a notebook PC, although it is only one model. No one seems to have a Miia notebook, so I can be proud of it. Tablets are 7, 8, 9, 10 inches, and Android and Windows are available, respectively, and there are plenty of variations.
↑The tablet is equipped with 3G. |
Almost all of the company's tablets, both Windows and Android, have 3G capabilities. doing. Since low-priced WiFi tablets are already available from various companies, it seems that they are trying to differentiate themselves with built-in communication functions. By the way, looking at the communication module, some models have the description “3G: Huawei Ultra Stick”. Do you remember Huawei's SD card type 3G module? It has been announced at exhibitions in Japan, etc., but it seems that Miia sells products equipped with the product version.
↑ AS Roman tablets too. |
There is also a tablet version of the AS Rome smartphone that I bought. I thought I should buy them together, but unfortunately only WiFi. It would have been interesting if Ultra Stick was included in this and it was compatible with 3G, but it's a shame. I would love to see this AS Rome version on a 3G tablet.
↑ Wearables are also flashy colors that are typical of Italy. |
In addition, accessories such as cases for smartphones and tablets are also for their own products. , but it seems that the number of peripheral devices is increasing little by little.
Among them, "Miia Fit" is an activity tracker. Recently, it has become quite popular as a product that can measure the amount of exercise. However, Miia's products do not have chic colors such as white or black, and only flashy colors such as pink, yellow, blue, and green are available. Is this a sense unique to Italian manufacturers? In addition, Miia Fit supports not only Android but also iOS.
Local brand smartphones from local Spanish manufacturers in Barcelona, the venue for MWC 2015 was on sale. Local minor manufacturers are steadily expanding not only in Asia but also in Europe.
If you ever go to any country in Europe, stop by your local electronics store. Smartphones from manufacturers you have never seen or heard of are lined up, and locals may be flocking to buy them. Also, if you can't decide what to buy as a memento of your trip, it would be fun to buy such a local smartphone.
Yasuhiro Yamane's official site Hong Kong Mobile Information Authority