China's smartphone "Xiaomi" and two new products for exceeding Apple are the iPhone that the iPhone is a benchmark

On December 28, 2021, Chinese smartphone giant small rice (Xiaomi) announced two new flagship smartphones.6."Small rice 12" equipped with a 28 -inch display, a larger 6."Small rice 12 Pro" equipped with a 73 -inch display.

According to Xiaomi's founder and chairman (equivalent to the chairman), these two models were developed on the benchmark of Apple's iPhone.Small rice 12 on the small screen is said to have iPhone13, small rice 12 Pro, which has a direct competitor of iPhone13 Pro Max.

On the stage of the new product presentation, Raiwan mentioned Apple many times and said, "Shami will transcend Apple step by step in the future."Many market officials say, "The aim is to enhance the brand image of Xiaomi's high -end products by putting Apple on the benchmark."

Regarding the sales volume of smartphones, Xiaomi surpassed Apple in the April -June quarter of 2021 and flew to the world's second largest after the leader Samsung Electronics.But after that he could not maintain the momentum.In the following July -September term, Xiaomi's world share retreated to third place, and Apple returned to second place.

Huawei blank Apple

This is not the first time that Xiaomi has been trying to capture the high -end market (Apple's stronghold).Since 2020, the company has launched high -end smartphones (high -performance and high prices) one after another.Every time he has something, he has been eager to talk about its high -end strategy.At present, however, Xiaomi has not shown its presence in the high -end market in both sales and brand images.

In addition to Xiaomi, Chinese smartphone makers are focusing on the development of the high -end market, including OPPO (Oppo), Vivo, and Honor."It's a reasonable flow for Chinese manufacturers to enter the high -end market, along with their own brand growth and internationalization."Analyst Liu Geisha, an analyst of a research company Canalis, analyzes.

But that's not a raw challenge.In the high -end market, China's Hua Way (Huawei) showed a presence in Apple and Samsung until two years ago, but it became difficult to procure smartphone semiconductors due to the sanctions of the US government.The share was greatly reduced.

According to Canalis analysis, it was Apple (not the other Chinese manufacturer) who filled most of the blanks in the market in the retreat of Huawei.

(New reporter: 翟 翟 翟 翟 翟）））））））））））））））））

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