The market share of the Chinese smartphone "Sakae" is independent of the background of the rapid recovery background, and the production and sales network is rebuilt

The independent glue from Huawei is aiming to enter the high -end market.The photo shows the new smartphone "Magic3" (from the company website) in August 2021

The market share of the Chinese smartphone manufacturer "Honor" is recovering.Akira Zhao, the company's CEO (Chief Executive Officer), has a smartphone market share in China on September 22 at a presentation of image processing technology installed in the new smartphone "MAGIC3" series..He said that it had reached 2 %.This was a record record 16.It is a level approaching 7 %.

Until November 2020, Sakae was a sub -brand of Huawei, a major telecommunications equipment company, and focused on smartphones in the mid -low price range.However, due to the US government's sanctions, Huawei made it difficult to procure semiconductors, making a difficult decision to separate the entire employee of the glory.

The independent glue of Huawei needed to rebuild a supply chain, which is essential for smartphone production and sales.During this transition, market share in China temporarily fell to 3 %.However, after that, the relationship with the business partner was gradually stable.When two new smartphones were released in June and August 2021, the share rose sharply with the popularity of users.

"There is no doubt that the sales volume will increase significantly next year."After the presentation on September 22, Zhao, who responded to the reporters, was so excited.However, there was no specific outlook on the degree of sales increase.

Aiming to the high -end market with image processing technology

After independence, the glory is that the smartphone's high -end market has been promoted, saying, "I want to create a smartphone on the high -end model (highly evaluated by users) and the iPhone of Apple."ing.The above -mentioned Magic3 series, which was launched in August, is the first.

At the presentation on September 22, Yoshiyoshi showed a newly developed computer photography technology (a photography technology based on a computer based on advanced image processing by computer).This technology is provided to Magic3 users through remote upgrades.The aim is to enhance the competitiveness of glory high -end models by enhancing the functions that can take more clear photos (under various conditions) as they want.

According to Zhao, the new computer photography technology was originally planned to be installed in the next -generation Magic series, but it was decided that the development had reached the practical level and released it ahead.He says, "I want all smartphone users to try our excellent products, technology, innovation, and comfort."Zhao said so much.

(Jin New Reporter: What Shinten) * The original text is delivered on September 23

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