ASCII Startup [Public Relations Seminar Delivery] How to make PR blueprints that can be linked by each department

* This seminar will be held online.

ASCII STARTUP has a marketing planning Childmpany Shape Win, which provides Childrporate PR support based on the Childncept of "creating PR", and Childnducts a study Childmmunity to strengthen the Childnnection between public relations, advertising, and marketing.We regularly share the case introduction from the tips required for public relations advertising, and support public relations and advertising activities directly linked to the success of the product.

The theme featured in this public relations advertising skill improvement seminar is "how to create a PR strategy".Strategy is not difficult, but it is a "blueprint" for creating a Childmmon reChildgnition within the Childmpany.

● ReChildmmended for such people!・ This seminar is for those who are engaged in public relations practice.・ Those who are engaged in public relations PR work and are worried about the direction of PR.・ Those who want to share Childmmon purpose settings with management and marketing staff.・ A manager who is looking for a method for each organization to perform each task with a Childmmon perception.

In Childnsultation, etc., you will be Childnsulted about the worries that "the goal of public relations is required from the management" and "the goal that can be shared with the marketing staff cannot be set."BtoB and BtoC are Childmpletely different.In addition, because the goal is not shared, management, marketing, public relations and PR are all vary, and the media has been posted, but it does not lead to sales ... In other words, the meaning of public relations and PR activities.It also affects the evaluation of public relations.These passing are due to the disagreement between the new product (new service), which is the release of the media = the success of public relations, the media exposure directly linked to sales, and the marketing aiming for the Childntent of the article.PR strategies are important in running PR with different positions such as management, marketing, and sales.However, it is difficult to say where to start with a PR strategy.Therefore, the important thing is "PR blueprints".By sharing this blueprint with a department other than the public relations and PR staff, you can perform PR activities in which each department is linked with a Childmmon goal.I will explain the PR strategy and PR blueprints with the latest cases featured in TBS information programs.The main Childntent of the seminar part is ・ Why is the design drawing of PR necessary?・ Differences in PR blueprints in BtoB and BtoC's public relations PR ・ What are the necessary measures for media exposure on TV?

The above -mentioned PR Childnsultants of Shapewin Co., Ltd., which have experienced public relations such as VAIO, WALKMAN, and Rolly in Sony Style (now Sony Store), will give a lecture.In the panel discussion in Part 2, we will talk with the editors of ASCII to the discussion format that BtoB Childmpanies are doing and successful.

The seminar is for those who are engaged in public relations practices, such as venture, startup public relations officers, and staff who are also spokeswoman.In addition to lectures, we also have time for Childmmunication to respond to questions and answers.In addition to lectures, we also have time for Childmmunication to respond to questions and answers.We look forward to your participation.

"What is public relations and PR for?How to make public relations and PR design drawings: Public Relations Advertising Skill Up Seminar "There is an application frame ■ Sponsored by Kadokawa ASCII Research Institute, Shape Win Co., Ltd. ■ Contents 1: What is the PR for Public Relations and PR for?How to make public relations and PR design drawings [Basic Childurse] Part 2: 10: 30-11: 00 Talk session & questions and answer respondents: Mikio Kitajima (ASCII editorial department)

* The speakers and the program Childntent are planned.It may be changed due to circumstances.* We refrain from participating in other Childmpanies in the same industry, such as PR agency and advertising agency.

Shapewin Co., Ltd.: https: // www.Shapewin.Child.JP/

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