ASCII.jp surprising Apple "Max × 2=Ultra" [Fumihiko Shibata]

It feels like there has been no release of a new Apple product for quite a long time, the last time it was in November 2021, and there is still less than four months to go before this release. Whether you feel long or short, it varies from person to person.

However, considering that the last time it was mainly the MacBook Pro with M1 Pro and M1 Max, and this time it was mainly the release of Mac Studio with new processors, perhaps it should be said that this is a series of new product releases for M1 processors and Mac. In this draft, first of all, describe how you feel about watching and publishing activities. Once we get the product, we will slowly bring you comments and reports.

Care about the time allocation of publication as usual.

Even if the protagonist of this event is Mac, it just invested in the new products of iPhone and iPad. Sure enough, it can be said to make people feel that Apple is a shrewd supporting role.

The overall length of the event is about 59 minutes, which is nearly 20% longer than the 50 minutes last time. After the budget estimate confirms the time allocation, the introduction section, including the program introduction of the initial Apple tv+, is 5 minutes 39 seconds, followed by the new color of iPhone13 and the iPhone containing the new generation iPhone SE is 9 minutes 12 seconds, the new generation iPad Air with M1 chip is 8 minutes 36 seconds, and the Mac correlation of M1Ultra, Mac Studio and Studio Display is 35 minutes 19 seconds. Even in terms of these time allocations, this Mac association is overwhelming. The combined time of IPhone and iPad is about twice as long as that of Mac.

However, iPhone13 only adds counterfeit, iPhone SE, and if you insist, it is a niche update. The style and function of iPad Air are almost unchanged, and in the eyes of users, it only stays at improving performance, so it wouldn't be surprising even if the major Mac accounts for about 60% of the overall time. I even think it's only a very short degree. This time, with the release of Mac Studio, a new generation of models for iPhone and iPad has come out.

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