What is the reason for the impact of AirPods Pro? Apple News in one fell swoop

"Apple News this week" summarizes the CNET Japan news related to Apple from Oct. 28 to Nov. 3.

On October 30th Apple launched the AirPods Pro, which adds noise cancellation and appears in the new design. Together with the released Beats brand noise cancellation headphones and Solo Pro, it has greatly expanded the products with both Bluetooth wireless and noise cancellation.

More attention should be paid to the design and independent chip combination of software than the new features. AirPods Pro uses silicon earpieces for sound insulation, the so-called pointed earphones. But in fact, it adopts a new design that can be fixed at the door of the ear even without a silicon wafer. in the final analysis, the main purpose of the silicon wafer is sound insulation.

As a result, the burden of the ear is reduced compared with the hit, so far by inserting the tip of the ear fixed to the back of the ear, plus about 5g of light, it feels like it's not wearing. Compared with other completely wireless headphones with noise cancellation, the main body is very small, which has been highly evaluated.

We also found that the H1 chip on AirPods (second generation) already has the potential of noise elimination. The battery life is slightly shorter when noise elimination is effective, at 4.5 hours, but adds about 1g of weight and maintains the design of smart headphones, which can also be said to be a design victory.

In order to implement noise elimination, the shining of the bass and midrange was damaged, and the military configuration of Solo Pro, Sony and Booz products increased in terms of sound quality. But if you wear it on your ear every day and enjoy it naturally, the current situation is that you can't find a choice other than AirPods Pro.

Apple fourth quarter 2019 results

On October 31, US time, Apple released its fourth quarter 2019 results (July-September). Sales were $64 billion, above the average analyst estimate of $62.9 billion and up 2 per cent from a year earlier.

IPhone continued to decline compared with the same period last year, while the continued strong growth in the wearable and service sectors outweighed the decline in iPhone, driving overall sales to the ground. This model is the same as in the previous period.

Forecasts for the holiday season are expected to rebound sharply in 2018, which fell to a "profit warning" and is seen as a forecast reflecting the return of iPhone11 demand.

Apple Card/Apple Pay, Apple TV+, Apple Arcade and other service categories are expected to continue to grow, especially the Apple TV platform strategy has become increasingly prominent. As for the wearable division that AirPods Pro joined, bottlenecks will also continue to create good momentum to keep up with.

While reducing the rate of dependence on iPhone to 50%, whether the strategy of deployment to a balanced configuration can go smoothly or not continues to be a cause for concern.

IOS 13.2UPDAT

Apple released iOS 13.2 and iPadOS 13.2 for iPhone. It corresponds to the noise cancellation function and the external sound access function adopted by the AirPods Pro, Solo Pro and the like.

The good news for the latest iPhone11 series is the improved performance of the camera. He also supports Deep Fusion, which enhances the ability to depict texture and detail by combining multiple photos in a low-light environment. This function is applicable without explicit indication to the user in indoor and other environments that are brighter than when shooting at night.

Future devices such as MacBook Pro 16-inch, iPhone 5G

At the same time, the information about the "MacBook Pro 16-inch" design of a high-end notebook computer is coming out. As before, a touchable function bar, Touch Bar, is installed, but it is considered to be Touch ID and ESC keys separated from the bar. In particular, there is a strong voice from users who seek ESC keys through physical keys, so it is possible for Apple to improve.

In addition, the butterfly keyboard, which is pointed out to be low in reliability and constantly improving, is considered to have been changed to a new trimmed keyboard.

In addition, Apple's first launch of the iPhone, which is committed to the next-generation communications standard 5G, will have three models in 2020. So far, Apple has not made much difference in communications capabilities to multiple models deployed in the same year, so 5G correspondence is likely to occur at the same time when deploying three models, as in 2018 and 2019.

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